Six years ago, Microsoft controlled about 25% world market share of smart phones (PDA GSM), but entry into this market then rival Apple and other companies like Google or Research in Motion (Blackberry)the software giant plans were turned upside. Windows Mobile has lost ground despite constant improvements and now has a smaller share. However, the largest software maker wants to relaunch its position on smartphone terminals and announce at the World Mobile Congress in Barcelona, plans for Windows Mobile 7, Windows Phone the main target is to increase market share on mobile phones.
On February 15, Microsoft officials presented at the annual event of the mobile industry, 3GSM, the first details of its new operating system. President of entertainment and devices division, Robbie Bach, considered that the new operating system will raise the bar for the industry.
Because mobile phone started to replace the personal computer, Microsoft needs to be a powerful player on the smartphone. Smartphones will come from a niche in sales from 2008 to 400 million units in 2013, experts predicted. To take chances but the new Microsoft operating system must be different.
So far Windows Mobile advantage lies in its compatibility with Windows applications on your computer, Office, Exchange, and so on. But however users have learned to cope with market alternatives.
Some analysts argue that Microsoft needs to purchase a mobile segment, but the most interesting idea is to merge with entertainment solutions that are successful: Xbox and Zune. Mobile operating system to be inspired by the Xbox and the development of video games and the interface to the Zune HD, which now competes with that of the iPod Touch / iPhone.
www.marketwatch.ro
On February 15, Microsoft officials presented at the annual event of the mobile industry, 3GSM, the first details of its new operating system. President of entertainment and devices division, Robbie Bach, considered that the new operating system will raise the bar for the industry.
Because mobile phone started to replace the personal computer, Microsoft needs to be a powerful player on the smartphone. Smartphones will come from a niche in sales from 2008 to 400 million units in 2013, experts predicted. To take chances but the new Microsoft operating system must be different.
So far Windows Mobile advantage lies in its compatibility with Windows applications on your computer, Office, Exchange, and so on. But however users have learned to cope with market alternatives.
Some analysts argue that Microsoft needs to purchase a mobile segment, but the most interesting idea is to merge with entertainment solutions that are successful: Xbox and Zune. Mobile operating system to be inspired by the Xbox and the development of video games and the interface to the Zune HD, which now competes with that of the iPod Touch / iPhone.
www.marketwatch.ro
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