Tradekey.com-Marketplace for smartphones

Master in Information Networking, Fall 2004 Tradekey.com is one of the biggest Business-to-Business Marketplace who was established in 2006 with the scope of facilitating the global trade by bringing the sellers and the buyers from all around the world on the same trading platform. TradeKey.com is world's first B2B marketplace that earned ISO 9001 Quality Management System and ISO 27001 Information Security System certifications, these certifications ensuring at the maximum the customer satisfaction, security and safe online trading for users. They consider themselves as: “Your key to Global Trade.” They have thousands of members from over 220 countries and a very big variety of products from different industries, like: agriculture, automobile, business services, electronics and electrical, energy, environment, transportation, telecommunications and many others. Between their products they sell smart phones also. Smart phones are the subject of out blog for the project. The leading team of this company understood that nowadays businesses spend lot of money in internet commerce so they try to connect global buyers with global suppliers offering to all a great way of increasing the sales and decreasing the costs with the object of making trade internet successful. This market place focuses on new business developing by using targeted online and offline marketing for promoting the businesses taking place on this market. Tradekey.com affirms that they are the simple, faster and most cost efficient way to open your doors to global trading. If you are running a business and want to buy or sell something one can register at Tradekey.com and select from the options from there. When a company registers at Tradekey.com they are asked about what kind of products are selling or wanting to buy for the Tradekey.com to inform them about any information about products or services appears that are in that category that they choose. As a seller you are connected with: buyers, distributors, resellers and agents for your product in over 220 countries and you have the option to translate the product marketing in 13 languages. There are two options of premium membership of registering: • Silverkey membership, which means: do it yourself solution, and which provides all the tools needed for online trade, and the fee for a year subscription cost 360$. • Goldkey membership, which cost around 5000$ per year and your business will benefit of the experts of Tradekey.com, they will find for you buyers, distributors, resellers and agents. Of course one can register the business in many markets places like this one, but Tradekey.com offers the possibility of broadcasting the company and products or service information to all search engines and to over 1000 business directories and 200 specialized trade websites. As a buyer you have two options of register for free or became a Goldkey member. Tradekey.com gives you the option to compare the prices and the quality of a range of suppliers in just a few seconds. The buyer in the free membership can search, browse, post a buy-offer or can became a Goldkey member and leave the Tradekey.com to do all these things for his company. For both the sellers and the buyers Tradekey.com offers a virtual office from where one can run his business very easily. They put at the company disposition: virtual office with online fax services, own messages center (to receive and reply to queries) and an address book. By using this online fax services the companies can send fax saving the cost call charges, one page costing 7 cents. Tradekey.com as I said at the beginning of the paper works after the Business-to-Business model, wanted to become the largest trade online platform in the world. As a business model entity I think that here is the answer will be that it is all about partnership, because they offer the possibility for the companies to handle themselves the search and the transactions involved in their business or they can let Tradekey.com to do it for them. Taking in consideration all the things written above and analyzing them as a B2B business model, Tradekey.com can be considered an: • Search engine model, businesses introduce the object of their interest and Tradekey.com give them the best results fitted for them. • Supply chain improvers, they connect many businesses cutting some steps of the supply chain. • Third party market place, Tradekey.com is an intermediary market between businesses. • Public market, Tradekey.com allows both parties to make trades, businesses in the best way possible. Tradekey.com is an intermediator that considering the revenue models and the things written above we can say that it is a model of: • Transaction fee, of course as an intermediator they are charging for transations made. • Subscription fee, they are charging and yearly fee. • Advertising fee, they offer an advertising program from which they are charging fees. • Affiliate fee, Tradekey.com offers an affiliate program. For Tradekey.com the existence of a blog could bring the following benefits: • increase the advertising of this e-commerce marketplace. • help the reputation of the Tradekey.com. • on the blog people could make reviews about Tradekey.com telling their opinion about it making possible the interpersonal communications in a virtually infinite public space. The limitations of a blog for Tradekey.com could be considered: • no Advertising. • No Sponsored / paid posts.